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Corn Syrup Controversy: A Sticky Situation

September 26, 2008 by Laura Locke 

You know what’s stylish? Looking good, sure. Feeling good, absolutely. Being healthy is stylish.

I will be the first to admit that I’m not an expert when it comes to health and nutrition. I’m not a doctor. I’m not a scientist. I’m not a nutritionist. But I have some common sense when it comes to what I put in my body. There have been a few exceptions to this (undergrad late nights at Buddhist Biker Bar… I don’t like to talk about it).

In any case, I try to be mindful of what I eat and how it makes me feel. I subscribe to the “you are what you eat” school of thought. My opinions on health and nutrition may be anecdotal…they may ring true for me and me alone (every body is different). But it doesn’t take a rocket scientists to know the difference between healthy choices and not-so-healthy choices when it comes to what we eat, drink and feed to our children.

This is why I couldn’t help but cringe when I happened to catch the following commercials on cable TV last night:

Really? Who are they trying to kid? I realize that corn farmers have to feed their families, but this Campaign for Corn Syrup is laughable in my opinion.

The US has a raging obesity epidemic going on. People across the world are dying of hunger and, God bless us, Americans can barely fit into our pants. Sugar is a huge contributor to this problem. Sodas, juices and processed foods are packed with sugar in multiple forms, and instead of reaching for natural, low-calorie snacks and beverages, we grab packaged foods, many of which contain HFCS, because they are fast and easy. High fructose corn syrup often hides in seemingly healthy products (certain varieties of breakfast cereal, ketchup, granola bars, yogurt, canned fruits and salad dressings) so label checking is paramount if you’re keen to avoid it.

[source: Romanlily]

A quick Wikipedia search gives the following explaination for how high fructose corn syrup is made:

High-fructose corn syrup is produced by milling corn to produce corn starch, then processing that corn starch to yield corn syrup which is almost entirely glucose, and then adding enzymes which change the glucose into fructose. The resulting syrup (after enzyme conversion) contains approximately 90% fructose and is HFCS 90. To make the other common forms of HFCS (HFCS 55 and HFCS 42) the HFCS 90 is mixed with 100% glucose corn syrup in the appropriate ratios to form the desired HFCS. The enzyme process which changes the 100% glucose corn syrup into HFCS 90 is as follows:

Cornstarch is treated with alpha-amylase to produce shorter chains of sugars called oligosaccharides.
Glucoamylase breaks the sugar chains down even further to yield the simple sugar glucose.
Xylose isomerase (aka glucose isomerase) converts glucose to a mixture of about 42% fructose and 50-52% glucose with some other sugars mixed in.

While inexpensive alpha-amylase and glucoamylase are added directly to the slurry and used only once, the more costly glucose-isomerase is packed into columns and the sugar mixture is then passed over it, allowing it to be used repeatedly until it loses its activity. This 42-43% fructose glucose mixture is then subjected to a liquid chromatography step where the fructose is enriched to approximately 90%. The 90% fructose is then back-blended with 42% fructose to achieve a 55% fructose final product. Most manufacturers use carbon absorption for impurity removal. Numerous filtration, ion-exchange and evaporation steps are also part of the overall process.

Wow…for those of you who are still reading, does this sound like something you want oozing through your internal organs? Sheesh, my eyes glaze over just looking at all these hard-to-pronounce words. Clearly high fructose corn syrup doesn’t grow in nature. Cavemen didn’t eat it. Even the F.D.A. says HFCS is not natural. I, for one, don’t want it coursing through my bloodstream in any dosage.

For anyone still hot-and-fired to eat corn syrup by the pound (USDA reports that the average American consumes over 60 pounds of corn syrup per year), here is a recent Washington Post article explaining why high fructose corn syrup is bad for the environment. It makes the case that steering clear of high fructose corn syrup can positively impact our planet.

I realize that most things won’t kill you if enjoyed in moderation. That said, our overall health and well-being is the sum of the many small choices we make throughout the years. I’ll choose to pass on the high-fructose corn syrup, thank you. These commercials (irresponsible in my opinion) failed to convince me. Are you convinced?

[Top photo source]

Comments

10 Responses to “Corn Syrup Controversy: A Sticky Situation”

  1. CWB on September 26th, 2008 10:44 pm

    as a devout reader of labels since, oh, 6th grade or so (after discovering that my vegetable soup was actually beef-based), i’ve been anti-HFCS for longer than most people and what REALLY bugged me about those commercials (my husband had to stop me hurling things at our lovely new HDTV) was that somewhere in both of them, someone says, “and it’s fine in moderation.” there are 2 problems with that statement: 1) as a culture, especially when it comes to food, we are not so good at the moderation–we comfort ourselves with ice cream and spaghetti, we believe that a reward has to contain chocolate, we buy peanut butter in the “family size” even when we live alone (ok, oversharing!); and 2) if you’ve read as many labels as i have, you’ll know that this stuff IS IN EVERYTHING–even completely nonsensical places like sour cream (really) and chicken soup. how are people supposed to know what constitutes moderation?! i didn’t see anyone in either of those commercials reading a nutrition panel.

  2. Chester on September 27th, 2008 8:27 am

    Thank you for commenting on this. Those commercials are ridiculous. Who are they trying to kid?

  3. Matt on September 27th, 2008 6:51 pm

    High fructose corn syrup (HFCS) is basically a cheaper version of sugar. When you eat more sugar than your body needs, it converts it to fat. So when you eat HFCS and don’t live an active lifestyle, you gain weight. We live in a society that over eats and doesn’t exercise enough, therefore, when HFCS is present in so many foods, it is just contributing to the poor health of our nation.

  4. Danielle on September 27th, 2008 9:23 pm

    I’m glad someone pointed this out. I saw the popsicle commercial and was just like OMG, they cannot be serious! I avoid HFCS like the plague. Studies have been done that obesity has increased in parallel with the mass addition of HFCS in foods. I admit it was probably around the time of increase in sedentary lifestyle as well. Still, I should be able to get a loaf of bread that does not contain HFCS without having to spend 15 minutes reading labels…

  5. backup planet on September 28th, 2008 11:45 pm

    just like to say, i’ve lost over 20 pounds in the last six months since I gave up sodas. Have avoided HGCS “like the plague” as well. Have done ZERO exercising (not that that’s not a good thing), and am working up to 25 pounds lost. I saw an internet video a few months ago that compared our current american diet to the average diet 100 years ago and it convinced me that we have been brainwashed into thinking that just about anything we consume commercially is good. Slow food, home-growed, is best…

  6. TheUpstart on September 29th, 2008 11:53 am

    You all would LOVE the documentary, King Corn. http://www.kingcorn.net/

  7. Haidee on September 29th, 2008 1:11 pm

    TheUpstart - that looks really interesting and well done. Thanks for sharing!!

  8. TheUpstart on September 29th, 2008 1:32 pm

    I just found a 20 minute clip from King Corn on Youtube! http://www.youtube.com/watch?v=jDurZc5Yr6c

  9. Laura Locke on September 29th, 2008 5:48 pm

    Wow guys- thanks for your comments. I’m so excited to see so many responses. Clearly I wasn’t the only one who thought these commercials were a load of bull.

  10. Shannon on October 9th, 2008 3:36 pm

    Great piece. There are actually quite a few advertisements and marketing campaigns for things that aren’t good for us, and they say that they are. Don’t make me start on the “Milk does a body good” campaign of fallacies.
    Mass consumption of HFCS has led to diabetes. And it is fattening empty calories too. White refined sugar is awful too. I only sweeten stuff now with honey or agave nectar. Anything sweetened with processed and artificial sweeteners should be consumed in small amounts, if at all.

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